Alex Yoder is CEO of Webtrends, a web analytics company that helps marketers create, measure and improve campaigns for more than 7,000 brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobas. Yoder is responsible for worldwide operations and the overall strategic vision. Prior to his appointment as CEO, Yoder spent the past seven years serving in management positions at Webtrends, with his last role being VP of sales, North America. His time at Webtrends tops off more than 20 years of global business experience, spanning leadership roles across sales, marketing and operations. Yoder has also served as VP of sales for Touch Clarity, a behavioral targeting company. He holds a B.A. from Whitman College.
Conferences
Techonomy 12
Techonomy focuses on how the exponential pace of technology progress makes possible a new world. A wave of accelerating change driven by technology’s advance is washing over our lives, bringing great potential for business and social progress.
Conferences
Techonomy 11
Techonomy is about the centrality of technology to business and social progress and the urgency of embracing the rapid pace of change brought by technology. Every major issue going forward will be affected by how it intersects with tech innovation. We believe that only those leaders who keep this conviction at the forefront of their […]
